Search Engine Website Promotion in the UK

There are two main parts to promoting a website in the search engines. Firstly there is the onsite analysis, looking for what words are used in each page, and the architecture of the page. Secondly there is the off site promotion which looks at how the search engines see your website in terms of popularity and relevance.

Onsite Optimisation.

One of the first things that should be done when you are looking to promote a website is having a look to see how a search engine reads your page. Search engines cannot really see images and flash content, so the text on your website is a very important part of the promotional technique. The page should consist of a title (the text which is in the top left of the browser, usually above the back and forward buttons) and a primary heading for that page. The title and the heading should be relevant to each other. Ideally, the main words that you are targeting for that page should also be included in the url of the web page. The text within the page should also contain wording or phrases that again are relevant to the topic of the page.

But you cannot use just any words. It is important before you plan the content of a page, that you understand what people are actually typing into the search engines to find your products or services. There are many tools available on the Internet which will give you a good idea which keyword phrases to choose. Some of these results get skewed by people checking their own or competitor sites in the search engines but we will be able to determine which keyword phrases are more poular than others. Once we have identified a multitude of terms that people actually search for, then you can ensure that your website contains these phrases within the web pages. The more popular keyword phrases being used for the title and variations of the phrases being used in the headings and content. This list of quality keyword phrases will need to be used when we are looking at offsite promotion. It should be remembered to take a laymans view when identifying the correct keyword phrases to use. Scrutinise the phrases and make an educated decision if they really will convert your traffic to a call to action.

Offsite Promotion.

We need to target Google uk as the dominant search engine in the UK. Google is a link based search engine, meaning that it indexes web pages depending on how they are linked to other web based documents. There are three main things we need to look at with offsite promotion. The text you use within your link (known as the anchor text), the relevancy of the website that is linking to your page in comparison to your own website and the authority or popularity of the website that the link comes from. The best links that you can get are know as in-content links. These are links directly to your website page from a block of text which has relevancy to your website. They are non reciprocal links.

The anchor text is the text within the link that is directed to your web page. We will need to use one of the phrases based on the keyword phrase analysis you have previously done, this tells the search engine that the web page it links to has a relevance to the text within the link.

The link must be from a relevant website. A good start to getting a link from a relevant webpage is by looking into categories of directories where there are links of a similar theme. Not just normal website directories but also article directories, social bookmarking websites and press release sites which all have categorised structures.

Many of these websites have simple forms where you can submit your website and after review of your site, they may link back to you. The link that comes back to your website needs to be a direct link so a search engine can follow a path through their category structure, see your link which is relevant to that page, follow the link to your website which is again relevant to the category and anchor text it has come from. Your page then is relevant to the previous category, link and holds the relevancy within its content. Its all about relevancy and it is a word game.

It is not just directories that are an area to investigate in getting a link. With the introduction of Google universal search there are listings starting to appear in Google UK which are based on news, images, videos and blogs. There are some incrediby popular websites out there which will allow you to show the world your images, videos, publish your news and syndicate your blogs. Taking an example of a popular image sharing website. They allow you to upload your images and insert a description of that image. They will also allow you to add tags (which is a way of creating your own category structure). In your profile on that site they will allow a link to your website and links can also be inserted in the description of your images. Assuming your images and videos or whatever media you are adding to these sites is relevant to your business then the relevancy trail continues. These popular sites have the authority that we are looking for with our link.

You may want to also target individual websites to exchange links. Now this has been frowned upon but taking an approach based on the foundations of the Internet, a link swap is good if there is relevancy and usefulness. The last thing you want to do is blast lots of email addresses with emails directed at the webmaster asking for a link exchange. You need to investigate the website and see what use a link from them will be to you and what use a link from you will be to them. Whilst you do investigate the website take the time to find a name of a person responsible for the links and even call them to discuss a link exhange. Link exchanges are personal between your site and theirs. You do not want to be penalised for swapping links with non relevant websites.

The link building is a continual process, so just when you think you have got enough links, go out and get some more! But, here is the big problem. The onsite and offsite promotion of a website takes a lot of time and energy. Is there anyone in your business who has the time to do all of this? Normally the answer is no. For now that is. Seeing as the majority of business connections are now online it makes sense that new roles are developing within businesses. Online marketing, Online promoter or whatever title they may have, the target is the same, to generate leads or sales by improving search engine positions for keyword phrases that people are actually searching for.

List Building Secrets of Internet Marketing Millionaires

There are no real business building secrets in the Internet. If people became Internet marketing millionaires, it is because they saw in the Internet the exact parallels of doing business in the real world and simply decided to diligently apply the same principles to create successful businesses online. Here are some of the so-called building secrets of Internet marketing millionaires.

1. They have products or services that people really need. This is the building block of any business – offline or online. You have to have something that people are looking for. Along this line, the Internet marketing millionaires are adept in moving ahead of their competitors by anticipating what the customers might need and doing the necessary moves to provide the products or services they anticipate will be in demand.

2. They know how to create demand. This was specially true for those who were with the Internet boom at the outset. Even very simple ideas that did not need any research and development made Internet marketing millionaires. Selling domain names, for example. Anticipating the coming boom in domain creation and anticipating that the most probable domain names that will be selected by people would be simple one-word names, what did the Internet marketing millionaires do? They started to buy the domain names at bargain price and then as soon as the demands came in, resold the domain names for handsome profits.

3. They have facility for and expertise in Internet research. Internet millionaires are adept in monitoring what people are looking for. This means keeping tags of the searches of people in the Internet. This is the origin of keyword research. By identifying most commonly used keywords and then finding out the volume of searches in the Internet using such keywords, Internet millionaires are always ahead in product research and development – very vital strategy in capturing the market ahead of the competition.

4. Internet marketing millionaires are also very creative in presenting their products. This touches on developing quality websites to be their main vehicle for marketing and sales. Have you seen those landing pages and how they are usually carefully crafted to lead a prospect into actual buying decisions? They are normally superbly done. You don’t need the sales representatives in the real world. The landing pages talk to the customers and can lead them to a buying decision as if you have real flesh and blood persons handling the selling process in the net.

5. They know how to build big opt-in lists of prospective customers. Opt-in listing of customers is very necessary in view of e-commerce’s strict rules against spamming or sending unwanted sales solicitations to the cold market. By creating opt-in lists, the Internet millionaires are able to create a big pools of prospective customers who can be communicated with legally during marketing and sales offensives. The lists provide readily receptive audience who can be persuaded to buy through a stream of selling propositions done online.

Internet marketing millionaires are really not that different from traditional marketing millionaires. They’re the same people who have decided to use their good business sense in an new channel we now refer to as the “Internet.”

Home Based Business – Learning to Be Flexible According to the Market

Home based business owners have learned to flourish in all kinds of markets. Due to the small size of businesses in this model, it becomes easier for people to be flexible and change according to needs of the market when compared to larger businesses. When you are in a home business, you must periodically review the market and adapt your tactics according to its needs.You:Where do you stand in your home based business now? What are your strengths and weaknesses? What are your goals, where do you want to reach 5 years from now? These are the questions you need to consider before you chalk out a strategy.If you current strategy is not working, don’t stick to it for long. Perseverance is important, but you should persevere on the right strategy.For example, if you website does not have enough visitors, all the money that you spend on ads for your website goes down the drain. You’ll first need to identify the reasons why the visitors do not stay on your website for long. What is it that is missing? Maybe you are not advertising to your target customers.Only then should you spend money on advertising.Your competition: Your home based business strategies are incomplete without the proper research on your competition. You must remember that in any market which you enter, there are a lot of other businesses which offer the same products or services like you do. You should determine where your product stands when compared with others.All you competitors do not necessarily fish for clients in the same pond. You need to find out about those that are competing directly against your niche in the market. These are your real competitors. if your product is as good as your competition, you must concentrate more on value added services, so that you gain credibility in your business.Your clients: Does your business cater homes or to offices? If you serve offices, how large are they?These questions will help you determine the quantity and quality of the product or service which you will need to deliver. If you are catering to homes, then you requirements may be less. Offices, depending on their size may require larger quantity of your product.Over-production will result in wasted efforts since not all of it may materialize into income. On the other hand, if you produce less than the required amount, your home based business may lose its credibility. At the same time you cannot forget that you must choose your market according to you capabilities.Considering all the above factors, before you start out on a home based business will give you a proper direction with respect to your strategy, which will lay a good foundation for your success.

Home-Based Business – Why Bother With a Business From Home?

Having a business that is yours and you run out of your home is becoming essential as each of us works to maintain our existing life styles in this down economy. It is no longer safe to assume that your “job” will not go away. Businesses today have little to no dedication to their employees no matter how dedicated the employee is to the business. This is not to say that there truly are many businesses that do care for their employees and there are many that have gone to great lengths to keep employees on the payroll.Uncertainty of the Future
The biggest issue is the economy and where it is going and how soon. I read many reports that should be reliable and the one thing that I believe that they all agree on is that there are no really good indicators of the direction of the economy that can actually be fully relied on. The economy has changed due to the changes in the things that drive the economy. The population of the “Western World” and the United States, in particular, is uncertain of their own current and future economic situations and some might even say that a large number are actually scared. Unemployment is high and we have seen no major indicators that it is going to turn around in the near future.Home Based Business, Is It For You?
So, what can a person do to improve their chances of economic survival? Creating a home-based business is one answer. There are all sorts of business models to consider. A business based on the internet is more and more frequently becoming the answer. There are several models to choose from:
a business that can be run out of your home that requires normal type work in the field but uses the internet to locate and find work is one model and I know a few are doing quite well with the businesses that they have started.
there are numerous models for making money on the internet by setting up a business that markets either products or services via the internet. Using the internet for business provides another entire world of business models
eBay and eBay-like selling
websites that do affiliate marketing,
directly sell and ship products to online customers.
Network and Multi-Level marketing companies are now using the internet to expand their ability to reach prospective clients/down-line.The possibilities seem endless. If you are willing to take the time and investigate leads, you can definitely find a business that is suitable to you that you can do from your home on either a part-time or a full time basis. With a bit of intelligence, careful pursuit, and dedication you can succeed.

Best Home Based Business Online With Proven Resourced Based Training System

Are you tired of feeling stuck in a 9-5 corporate job or business that feels like it’s sucking the life right out of your soul even though you’re making good money? What if you could break out of that mental prison and leave that life behind you forever?· What if you could work from home making six figures or more a year?
· What if you could come and go as you please?
· What if you could fire your boss?
· What if you could spend more time with your family?
· What if you could spend more time pursuing your interests and hobbies?
· What if you could become debt free and financially independent?
· What if you could work anytime you choose?
· What if you could work anywhere you choose?Would this improve the quality of you and your family’s life?More and more people are choosing home businesses as an alternative to corporate America or that traditional business because their tired of the rat race.Deep down in your soul you know, no matter how hard you work at your corporate job or traditional business you will never have the lifestyle of your dreams.See, like you I thought getting a good education and then getting a good job or starting my own traditional business was the answer to all my dreams but the sad truth is, it wasn’t.There wasn’t any freedom in any of it. I was a slave to a company, boss or business that ran my life for to many years of my career but all that changed when I met Jay an ex-muffler salesman from Kansas City that made his fortune in the home based business industry.Jay and his group of talented entrepreneurs are using cutting edge marketing techniques that are revolutionizing the industry. What Jay shared with me has significantly changed my lifestyle for the better and I am truly grateful for the success I now enjoy.I’m going offer the same advice that was passed on to me when it comes to starting your own successful home business. What you need to look for when searching for the best home based business online is one that offers a turnkey step by step resourced based training and marketing system.Stack the deck in your favor. You want to look for a business model that can take a complete novice like I was with little or no computer, marketing or internet skills and teach you how to build your own successful home based business online without all the unnecessary trial and error of having to learn it all on your own.Finding the best home based business online with a proven training and marketing system is the key to shortening your learning curve to months and making money quickly. Instead of wasting a lot of time, money and energy struggling on your own.If you are serious about building you’re own home based business so you can leave your boring corporate job, be your own boss, live a financially independent life, have time freedom to come and go as you please without anyone’s permission and live a better lifestyle, then I am very interested in helping you.Click on any of my live links below.

Coupons Boost Your Small Business

Are you looking to boost your business? Are you a small business in a quiet location and you are not receiving the traffic you expected? There are plenty of small businesses that are hidden treasures simply waiting for their big break. We’ve all heard the term, “Location, location”, so what if your business is not located in the ideal location? Starting your small business requires quite an investment and most people are very hesitant these days to invest too much money until they know their business is going to thrive. If you are in a remote location because you could not afford to lease a prime spot on Main St. then you need to rely heavily on marketing and advertising your company. You need to let people know that you are here and that your business has something to offer consumers that other businesses do not.

Most new small business owners rely on on high-paid advertising, determined to reap in a slew of customers and make more than their money back. The truth is that most high-paid advertising yields very little profit and there are times when businesses actually lose money. You take a gamble with your hard-earned dollars every time you put your money in the hands of another advertising company. You roll the dice and hope that you win. Sometimes you do, but more often, you don’t. Sure, it’s much cheaper to place an advertisement in your local newspaper but we know that this is the electronic age and even newspapers are struggling to make sales. Everyone is getting their information online these days and this is where you want consumers to see your business!

It is very easy and costs very little money to open your own website that displays your products/services and offers driving directions to your location. Most people who hear about your business will look it up on the internet to see what you’re all about and if they are pleased, will pay you a visit! Is this enough to boost your business? This is actually the minimum that you should do to gain new customers. Most people assume that all business will have their own website and if they do not see your business online, they could get discouraged.

We know that creating your own website is a great start, but what else can you do to get the word out there about what your company has to offer? Should you take a chance and pay $100 or more per day with an internet advertisement or pay for the postage of hundreds of postcards? Well, take a deep breath because you can advertise your small business for FREE with a new online company by the name of The Customer Advantage. You’ve probably heard of Groupon before. This is the online coupon company that has millions of customers waiting to hear about your business. The clientele is already in place and all you have to do is join as a member and offer coupons to consumers. The coupons are emailed each day to all members and the customers buy your coupons. You know that most people are not going to buy a coupon if they do not intend to use it so you pretty much have one guaranteed customer right there. This one customer can become a repeat customer and sooner than you know it, that customer’s family and friends are starting to show up at your place of business!

The Customer Advantage (TCA) is expected to outshine Groupon so this is where you want to advertise. Google already made TCA an offer for millions of dollars with the intention of purchasing the company but they declined the offer. You will read about this when you do your research online. It already seems like The Customer Advantage has a miracle cure for consumers, small business and economy in general. Consumers want their money to go to small businesses and want to avoid shelling out their hard-earned money to corporations that hire cheap labor overseas. They want to put money into companies that are going to offer job opportunities to U.S. citizens, lower the unemployment rates and help our economy get back its feet. Consumers want your products and services small businesses, so let’s give it to them! They just need to know that you’re there and that you can give them what they need. The Customer Advantage can help get hundreds of people through your door. All you need to do is make them want to come back!

How do you become a member and promote your business? It is very easy and takes a whole two minutes to sign up online for free. There are advertising experts simply waiting to cater to your needs and help you customize your coupons. You can offer coupons ranging from 50-90% off of the products/services of your choice. You decide where to place the discount, how much you want your customers to save and where you want to set the cap. The number of coupons released is completely up to you and once the cap is reached, TCA will stop sending them out. Once you see that this system works in your favor and gains you a much larger group of new customers, you’re going to want more! The next time you want to boost your business, simply do it again! There are no commitments here, so there is simply no gambling involved and you just cannot lose. Why not take a small portion of the money you had budgeted for marketing and advertising and put it in the pockets of hundreds of potential customers? I think the answer is, why not?

This is a new company, so you’re probably wondering where the catch is. The truth is that this company is valid and offers a win-win solution for everyone involved. I was doing research online and did my best to find any information discrediting this company. Usually, if you search long enough, you can find some hidden loopholes. I found nothing negative and in fact learned even more about the way the company works and why it is going to be the next big thing to happen to small businesses. There are hundreds of testimonies out there showing what a great prospect this will be for all small businesses seeking free advertising. TCA is still in the pre-launch stage, so now is a great time to sign up and be the first in your area to offer great savings to local customers. Other local area businesses just might start asking you for marketing advice!

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.